Varley is a premium activewear and lifestyle brand that blends high-performance functionality with timeless style. Founded with a vision to elevate everyday movement, Varley has become synonymous with modern elegance, comfort, and versatile design — empowering women to feel confident from studio to street.
The Story Behind Varley
Varley was co-founded in 2015 by husband-and-wife duo Lara and Ben Mead. Inspired by their transatlantic lifestyle between London and Los Angeles, they sought to create a brand that combined European sophistication with California’s relaxed energy. This unique fusion defines the brand's DNA.
Aesthetic and Design Philosophy
Varley is known for its clean lines, muted tones, and refined silhouettes. Each piece is thoughtfully designed with both aesthetics and practicality in mind. Rather than chasing fast trends, Varley focuses on timeless wardrobe staples — combining technical fabrics with fashion-forward details.
Key Product Categories
Varley offers a wide range of products, including:
Leggings and tights: Crafted with high-quality stretch fabrics for support and comfort during workouts.
Sports bras and tanks: Designed for light to medium support with flattering fits.
Outerwear: Stylish jackets, half-zips, and sweatshirts perfect for layering.
Knitwear and loungewear: Blending luxury and ease, ideal for rest days or travel.
Accessories: Including yoga mats, socks, hats, and bags to complete the look.
Performance Meets Lifestyle
Varley stands out in the activewear space by prioritizing versatility. Its collections are made for movement, but they’re also built for everyday life. Whether you’re going to a Pilates class, walking your dog, or heading to brunch, Varley’s pieces adapt effortlessly to your lifestyle.
Sustainability and Quality
The brand places strong emphasis on responsible manufacturing and high-quality materials. Varley uses sustainable fabrics where possible and works with carefully selected suppliers to ensure ethical production. Longevity is a core value — their garments are made to last season after season.
Community and Brand Identity
Varley has cultivated a strong global community of women who value wellness, style, and intentional living. Through social media and editorial content, the brand connects with its audience by promoting a balanced, empowered lifestyle rather than just athletic performance.
Celebrity and Influencer Appeal
Varley has been embraced by celebrities and fashion influencers alike. Stars like Gigi Hadid, Rosie Huntington-Whiteley, and Hailey Bieber have been spotted wearing Varley, further solidifying its place in the luxury athleisure market.
The Future of Varley
As the demand for elevated activewear continues to grow, Varley is poised for further expansion. With plans to broaden its product offerings and increase global reach, the brand is well-positioned to remain a leader in the premium lifestyle space.
Conclusion
Varley is redefining what it means to dress for movement. With a perfect balance of style, comfort, and function, it offers modern women a wardrobe that works for all facets of their lives. In a world where versatility is key, Varley proves that you don’t have to choose between luxury and performance — you can have both.